What is Digital Marketing?
What is Digital Marketing?
The following are some of the most frequent digital marketing methods and channels:
Search Engine Optimisation (SEO): This is the process of optimising your website so that it “ranks” higher in search engine results pages, increasing the quantity of organic (or free) traffic to your website. Websites, blogs and infographics are among the mediums that profit from SEO.
Social media marketing: It is the activity of promoting your brand and content on social media platforms in order to raise brand recognition, drive traffic and create leads for your company. Social media marketing outlets include Facebook, Twitter, LinkedIn, Instagram, Snap Chat, Pinterest and Google Plus.
Content Marketing: Content marketing refers to the production and promotion of content assets with the goal of increasing brand exposure, traffic growth, lead generation and customer acquisition. Blog posts, eBooks and whitepapers, infographics, online brochures and look books are all outlets that may be used in your content marketing plan.
Affiliate Marketing: Affiliate marketing is a sort of performance-based advertising in which you get a reward for promoting the products or services of others on your website. Hosting video advertising through the YouTube Partner Program and posting affiliate links from your social media profiles are two affiliate marketing platforms.
Native Advertising: Native advertising refers to adverts that are mostly content- driven and appear on a platform with other, non-paid content. Buzz Feed-sponsored posts are an excellent example, although many people consider social media advertising to be “native” — specifically, Facebook and Instagram advertising.
Marketing Automation: Marketing automation is software that automates your core marketing processes. Many marketing teams can automate processes that would otherwise be done manually, such as email newsletters, social media post scheduling, contact list updating, lead-nurturing procedures, campaign tracking and reporting.
Pay-Per-Click (PPC): Paying a publisher each time your ad is clicked is a means of increasing traffic to your website. Google Ad Words is one of the most prevalent kinds of PPC, allowing you to pay for top places on Google’s search engine results pages at a fee “per click” of the links you insert. Paid advertisements on Facebook, Promoted Tweets on Twitter and Sponsored Messages on LinkedIn are some of the other channels where you may employ PPC.
Email Marketing: Companies use email marketing to communicate with their customers. Email is frequently used to advertise information, offers and events, as well as to send customers to a company’s website. Blog subscription newsletters, follow-up emails to website visitors who downloaded something, customer welcome emails, holiday incentives to loyalty programme members, Tips or similar series emails for customer nurturing are examples of emails you may send in an email marketing campaign.
Inbound Marketing: Inbound marketing is a “full-funnel” strategy to recruiting, engaging and satisfying consumers using online content. Every digital marketing method described above may be used throughout an inbound marketing campaign.
Online PR: Online public relations (PR) is the activity of obtaining earned online publicity through digital periodicals, blogs and other content-based platforms. It’s similar to traditional public relations, except it’s done online. You may maximise your PR efforts by using the following channels: Social media outreach to reporters Engaging online evaluations of your business, Engaging comments on your personal website or blog.
Importance of Digital Marketing
1. You can focus your efforts on only the prospects most likely to purchase your product or service.
You have little control over who sees your advertisement whether you place it on TV, in a magazine, or on a billboard. Of course, certain demographics, such as the magazine’s average audience or the demographic of a certain neighbourhood, may be measured — but it’s still mostly a guessing game.
Digital marketing, on the other hand, enables you to discover and target a very particular audience, as well as send customised, high-converting marketing communications to that demographic.
For example, you may use social media’s targeting tools to deliver social media advertising to a specific audience based on criteria like age, gender, geography, hobbies, networks, or behaviours. Alternatively, you might use PPC or SEO methods to target customers who have expressed interest in your product or service or who have looked for certain keywords related to your sector.
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Finally, digital marketing allows you to do the research required to determine your buyer persona, as well as update your marketing plan over time to guarantee you’re targeting prospects who are most likely to buy. Best of all, digital marketing enables you to appeal to subsets of your bigger target demographic. This is especially useful if you sell various items or services to distinct customer personas.
2. It’s more cost-effective than outbound marketing methods.
Digital marketing allows you to track campaigns on a daily basis and reduce your investment on a certain channel if it isn’t delivering a high ROI. Traditional kinds of advertising, on the other hand, cannot be considered to be as effective. It makes no difference how well your billboard performs – it costs the same whether or not it converts for you.
Furthermore, with digital marketing, you have total control over where your money is spent. Instead of spending for PPC advertisements, you may invest in design software to generate high-converting Instagram content. A digital marketing plan enables you to pivot on the go, ensuring you never waste money on channels that don’t perform successfully.
For example, if you work for a small firm with a low budget, you might consider investing in social media, blogging, or SEO – three tactics that may provide a high ROI even with a tiny investment.
3. Digital marketing evens the playing field within your industry and allows you to compete with bigger brands.
If you work for a small firm, you will almost certainly find it difficult to compete with the large companies in your field, many of which have millions of dollars to invest in television advertisements or countrywide campaigns. Fortunately, there are several ways to outrank the major businesses by implementing clever digital marketing activities.
For example, you may find long-tail keywords related to your product or service and generate high-quality content to assist you rank in search engines for those keywords. Search engines don’t care which brand is the most popular; instead, they emphasise information that resonates most with the target audience.
4. Digital marketing is measurable.
Digital marketing can provide you with a full, end-to-end picture of all the metrics that are important to your business, such as impressions, shares, views, clicks and time on page. This is one of the most significant advantages of digital marketing. While traditional advertising can be effective for specific purposes, its main shortcoming is its lack of measurability.
Digital marketing, unlike most offline marketing initiatives, allows marketers to observe exact outcomes in real time. If you’ve ever placed an ad in a newspaper, you know how tough it is to determine how many people really switched to that page and read your ad. There’s no way to determine for sure if that ad was responsible for any sales at all.
Digital marketing, on the other hand, allows you to track the ROI of virtually every facet of your marketing activities.
5. It’s easier to adapt and change a digital marketing strategy.
A marketing plan requires a significant amount of effort to design. In general, you will carry out that approach until it is completed, allow it to take effect and then evaluate its results. However, things do not always go as planned. You may discover halfway through that a calculation was erroneous, an assumption was incorrect, or an audience did not react as intended. Being able to pivot or change your plan along the road is really useful since it keeps you from having to start from scratch.
The ability to swiftly adjust your plan is a significant advantage of digital marketing. Developing a digital marketing plan is far easier than developing a traditional marketing strategy such as mailers or billboard advertising. For example, if an online ad isn’t performing as planned, you may instantly change or suspend it to improve outcomes.
6. Digital marketing can improve your conversion rate and the quality of your leads.
As digital marketing makes it easier to monitor your marketing efforts, raising your conversion rate is also easier. The ability to assess the efficacy of each technique aids in the development of stronger plans. Continuously improving your strategies will increase your conversion rate. Investing in internet marketing guarantees that everything is optimised for the most conversions possible.
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Furthermore, not all leads are created equal for your company. Digital marketing allows you to target a specific demographic, resulting in higher quality leads who are more likely to become customers. Connecting your company with the most value leads will enhance your conversion rate directly.
7. You can engage audiences at every stage with digital marketing
It’s critical to start engaging your audience as soon as possible. Making a connection at the beginning of the buyer’s journey aids in moving the lead through the customer funnel. Using digital marketing allows you to do so from beginning to end and at every stage in between.
Online channels enable you to track your consumers’ complete purchasing journey. Understanding and analysing how consumers move and behave is critical for converting leads. You can monitor them along the process using digital marketing. Even if they do not convert in the early stages, it ensures they have created a connection with your company.
